We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV. Their ability to reach out to marketers across levels is their most salient feature. “The Aidem team possesses a great amount of business appetite as also a thorough understanding of the Broadcast Media and of the Indian Advertising market. Janta TV has been conferred as ‘the Best Upcoming News Channel’ and ‘the Best Public Platform News Channel’ by Media Federation of India in 2012 & 2013 respectively. The channel enjoys a strong presence and viewership in the PHCHP market and is also widely distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi. It is also the only regional news channel to dedicate 20 % of content towards public opinion shows (Bol Janta Bol & Bol Free) and has 4 fresh interactive bulletins that receive thousands of call-ins daily. Gurbinder Singh, Janta TV is known to provide more local news than any other news channel in that region. Going by its motto ‘Where no one stands we deliver’, Janta TV aims to offer a value-based viewing platform to the masses across India and the world.

We look forward to enjoying many years of use with our new gear,” concluded Deepak Sengupta.Janta TV, the next generation, regional news channel ‘of the Public’, ‘by the Public’, has handed over its ad sales mandate to Aidem Ventures. Setup and operation were simple from KUMO 3232 and its companion KUMO Control Panel through to the openGear cards, U-TAPs, HELO, Ki Pro Rack, FS devices and Mini-Converters.

“Not only is AJA’s gear fantastic out of the gate but also AJA’s warranty program is amazing. Janta balances the workload between a technical and IT team five people strong and 10 cameramen, with up to 35 people contributing to editorial and 15 working on graphics. All footage is recorded and cut in Apple Final Cut Pro X and then stored and archived. Guest interviews are also integrated into each broadcast using a combination of Skype, an AJA U-TAP SDI USB 3.0-powered ingest device and an AJA ROI Mini-Converter for generating a stable signal and frame rate from the Skype interface.

The WASP outputs are then run through OG-3GDAs, and the signals are sent through an AJA FS frame synchronizer and encoder for the satellite feed and through the AJA HELO real time streaming device for the Facebook Live stream.

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